Our blog is a great source of dental marketing ideas

Our dental marketing blog is a great source of dental marketing ideas for your practice. You will find topics ranging from visions, goals and objectices to ad design to online marketing...

Please feel free to leave a comment and you are welcome to share them with anyone who you think they can help.

Top 12 dental marketing services

Posted by Shawn Russell on May 13, 2014 10:57:00 AM

In this day and age there are lots of choices when it comes to marketing and advertising your practice. In this blog I am going to outline the top 12 dental marketing services. My hope is that you will be able to use this list to attract more ideal patients into your practice.

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Tags: dental marketing, dental marketing service, Dental marketing services

What is dental SEO and how should you use it?

Posted by Shawn Russell on Apr 29, 2014 7:33:00 AM

Dental SEO (Search Engine optimization) is one of the most popular dental marketing services. It is also, one of the least expensive ways to find ideal dental patients.

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Tags: dental seo, dentist seo, dental search engine optimization

6 off the wall dental marketing ideas

Posted by Shawn Russell on Apr 22, 2014 1:42:00 PM

Attached you will find some great dental marketing ideas to generate patient leads. These tips, tactics and examples for generating leads and referrals come from real small businesses. They have been compiled from a number of my colleagues in the Duct Tape Marketing network and adapted to the dental industry.

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Tags: dental marketing ideas, Dental office marketing ideas, marketing ideas for dental offices, dentist marketing ideas

How to develop a dental marketing strategy

Posted by Shawn Russell on Apr 16, 2014 1:35:00 PM

It is best to develop a dental marketing strategy before you jump in and start running ads. Using a marketing strategy is a smart way to save you time and money. Think of how much you could have saved over the years with all the advertising programs that didn’t pan out.  Ouch!

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Tags: dental marketing strategy, strategic dental marketing, dental marketing survey

5-Step Dental Referral Program

Posted by Shawn Russell on Mar 31, 2014 11:59:00 AM

I visit a lot of dental offices and I am surprised by how many offices don’t have a formal dental referral program. What makes it even more puzzling is that dental practices, even more so than most businesses, rely more heavily on word-of-mouth (dental referrals) as a main way to build their patient base. So why do they not make it easier for patients, employees and friends to refer them.

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Tags: dental referrals, dental referral program, dental referral, dentist referral

Dental marketing vs. Dental advertising

Posted by Shawn Russell on Mar 18, 2014 12:23:00 PM

Most of us use the terms dental marketing and dental advertising interchangeably. But as you probably suspect they are two distinct processes that are used to attract a prospect and activate them as a new patient. In this blog, I will discuss their differences; more accurately define the terms, and help you build a stronger program to reach more potential patients.

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Tags: dental marketing, dental advertising, dentist marketing

Good dental practice marketing includes a new patient kit

Posted by Shawn Russell on Mar 5, 2014 10:34:00 AM

A new patient kit is a very useful tool for a dental practice and the cornerstone of good dental practice marketing. You can give a copy to new patients to educate them about the benefits of your practice. You can send it to prospects when they stop by or call in to get more information. You can handout when giving presentations or attending networking events.  You can give it to happy patients to handout to their family members, friend and/or coworkers.

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Tags: Dental office marketing, dental practice marketing, new patient kit, dental referrals

Dental advertising – The Good, The Ad and The Ugly!

Posted by Shawn Russell on Feb 27, 2014 7:49:00 AM

In this post, I am going to evaluate all the different types of dental advertising you could run and the pros and cons of each. My hope is that it gives you or your dental practice a more informed perspective as to which dental ads are more effective and which ones to not waste money on. 

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Tags: dental advertising ideas, dental seo, dental advertising services, Dental Advertising Kansa City, dental advertising, dental postcards, dental ads, ads dental

Your dental practice marketing plan for 2014

Posted by Shawn Russell on Jan 17, 2014 1:20:00 PM

With the start of a new year, it is common to reflect on the previous year and make projections for the upcoming year. Often times we scratch out some goals and objective we would like to accomplish, but that’s where it stops. No attempt to formulate the wishes in to a blue print of road map on how to get there is made. This is where the obtainment of the goals falls short and with a much greater probability of failure.

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Tags: dental marketing, dental marketing plan, dental practice marketing plan, marketing goals for dentist, dentist practice marketing plan

Effective dental advertising in 5 steps

Posted by Shawn Russell on Dec 31, 2013 2:07:00 PM

The trick to effective dental advertising happens before you run an ad. It’s knowing which patients you want more of, understanding why your patients value your office, developing a message that resonates with them, knowing how to reach those specific patients, and building effective dental ads that gives you permission to market to them further. 

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Tags: dental advertising, dental postcards, dental ads, ads dental