Our blog is a great source of dental marketing ideas

A dental referral program is quite likely the number one most important form of marketing for a dental practice.  Receiving a large quantity of referrals tell you a lot about the success of your practice. If you are not getting any referrals or just a few here and there, chances are you are doing something wrong and your patients are not happy with their experience.

I visit a lot of dental offices and I am surprised by how many offices don’t have a formal dental referral program. What makes it even more puzzling is that dental practices, even more so than most businesses, rely more heavily on word-of-mouth (dental referrals) as a main way to build their patient base. So why do they not make it easier for patients, employees and friends to refer them.

A new patient kit is a very useful tool for a dental practice and the cornerstone of good dental practice marketing. You can give a copy to new patients to educate them about the benefits of your practice. You can send it to prospects when they stop by or call in to get more information. You can handout when giving presentations or attending networking events.  You can give it to happy patients to handout to their family members, friend and/or coworkers.