With the advancement in internet technology, more and more people are using online searches to find products or services they are interested in acquiring. Some of the latest traffic reports say 80% of the population searches a businesses website before contacting the company. This has opened up avenues for companies to market their products to a huge client base scattered across the globe.
Moreover, local customers, such as a dentist, computer repair technician or HVAC services, account for more than 60 percent of sales. Hence, businesses who are marketing their web presence to capitalize on local customers have better odds of attracting customers. However, many businesses fail to attain desired success online. Why? The main reason is most of them are not well versed in search engine optimization (seo) strategies for local business marketing. Thankfully, there are various online strategies and tactics that deliver proven results.
