As in most businesses, the business card is an underutilized marketing and advertising tool. It is no different with dental business cards. I will discuss five elements you must include in your business card to make it a marketing and advertising powerhouse.
Nothing can better help your dental advertising than knowing what your patients think about you and your services. But what I find is that most dental practices never ask. They might send a small form after an appointment or occasionally ask patients, but never really find out what their patients like, dislike or what keeps them coming back.
Tags: dental advertising, dental marketing, patient survey, dental patient survey
Below, you will find 5 dental marketing tools that will make your job as practice marketer easier. Once proven effective, I have added these tools to my arsenal over the past 10 years. I hope you find them as useful as I have and are able to employ them with as much success.
Blogging is tough. It takes time and time is money. It is hard to be consistently creative and come up with topics that engage your audience. Most dentists rather extract four impacted wisdom teeth then write a 600 word dental blog.
Tags: dental seo, dental marketing, dental blog
When you decide to send out a direct mail piece for your practice you will want to keep a few things in mind when designing a mailer. But before I go over the elements of a successful dental direct mail piece we need to cover a few things about basic strategy beforehand.
Selecting a dental marketing consultant is a challenging task. You want someone who can come in and make effective change without making a costly mistake. In this blog, I will outline five personalities to look for and avoid when selecting a dental marketing consultant. I have included a red flag indicator to better spot the perpetrator.
Tags: dental marketing, dental marketing consultant, dental practice marketing, dentist marketing
When looking for dental logos you need to consider the following elements. If done correctly, your dental logo can set you apart from other practices and attract ideal patients. Whether you are creating your first logo or upgrading the logo of your existing practice these suggestions will work for you.
Tags: dental advertising, dental marketing, dental logos, dental logo
If you are like most practices, you have tried different types of dental advertising and it has failed. You shrug it off as a lesson learned, until the next great sounding advertising idea comes along. Once again, you are disappointed with the results.
As with most forms of marketing, online dental marketing is becoming more prevalent. As more and more patients have access to the internet more are going to go there to research your dental office. So you need to be positioned to attract them and give them a good reason to open up your website and investigate you further.
Tags: dental advertising, dental marketing, online dental marketing
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