Most of us use the terms dental marketing and dental advertising interchangeably. But as you probably suspect they are two distinct processes that are used to attract a prospect and activate them as a new patient. In this blog, I will discuss their differences; more accurately define the terms, and help you build a stronger program to reach more potential patients.
Tags: dental advertising, dental marketing, dentist marketing
In this post, I am going to evaluate all the different types of dental advertising you could run and the pros and cons of each. My hope is that it gives you or your dental practice a more informed perspective as to which dental ads are more effective and which ones to not waste money on.
Tags: dental advertising, dental postcards, dental ads, ads dental, dental advertising ideas, dental seo, dental advertising services, Dental Advertising Kansa City
The trick to effective dental advertising happens before you run an ad. It’s knowing which patients you want more of, understanding why your patients value your office, developing a message that resonates with them, knowing how to reach those specific patients, and building effective dental ads that gives you permission to market to them further.
Tags: dental advertising, dental postcards, dental ads, ads dental
Dental postcards are a great tool to increase patient activations. But what I have found is practices fail to use postcards in the correct manner. In this blog I will discuss what elements make an effective postcard and the power of dental postcards if used correctly.
Tags: dental advertising, dental postcards, dental marketing, dental directmail
Nothing can better help your dental advertising than knowing what your patients think about you and your services. But what I find is that most dental practices never ask. They might send a small form after an appointment or occasionally ask patients, but never really find out what their patients like, dislike or what keeps them coming back.
Tags: dental advertising, dental marketing, patient survey, dental patient survey
When looking for dental logos you need to consider the following elements. If done correctly, your dental logo can set you apart from other practices and attract ideal patients. Whether you are creating your first logo or upgrading the logo of your existing practice these suggestions will work for you.
Tags: dental advertising, dental marketing, dental logos, dental logo
If you are like most practices, you have tried different types of dental advertising and it has failed. You shrug it off as a lesson learned, until the next great sounding advertising idea comes along. Once again, you are disappointed with the results.
As with most forms of marketing, online dental marketing is becoming more prevalent. As more and more patients have access to the internet more are going to go there to research your dental office. So you need to be positioned to attract them and give them a good reason to open up your website and investigate you further.
Tags: dental advertising, dental marketing, online dental marketing
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