In this day and age there are lots of choices when it comes to marketing and advertising your practice. In this blog I am going to outline the top 12 dental marketing services. My hope is that you will be able to use this list to attract more ideal patients into your practice.
Tags: dental marketing, dental marketing service, Dental marketing services
Most of us use the terms dental marketing and dental advertising interchangeably. But as you probably suspect they are two distinct processes that are used to attract a prospect and activate them as a new patient. In this blog, I will discuss their differences; more accurately define the terms, and help you build a stronger program to reach more potential patients.
Tags: dental advertising, dental marketing, dentist marketing
With the start of a new year, it is common to reflect on the previous year and make projections for the upcoming year. Often times we scratch out some goals and objective we would like to accomplish, but that’s where it stops. No attempt to formulate the wishes in to a blue print of road map on how to get there is made. This is where the obtainment of the goals falls short and with a much greater probability of failure.
Tags: dental marketing, dental marketing plan, dental practice marketing plan, marketing goals for dentist, dentist practice marketing plan
I know, I know, you don’t have time to write a blog. But a dental blog is probably the single best way to be found because a consistent dental blog will make your website easier to find (move you up to the top of the page) faster than anything else.
It surprises me to see how many dental offices I visit that are hard to find. It might be because their office is buried in some office building or their office staff isn’t good at giving directions. If you are curious about how easy it is for patients to find your practice, use my 5 point ”Locator Grader” to see if your practice is easy to locate. Rate yourself from 1 to 10... 10 being excellent.
Tags: dental marketing, dental practice location, location of dental practice, review sites, local dental marketing, directory marketing
Dental postcards are a great tool to increase patient activations. But what I have found is practices fail to use postcards in the correct manner. In this blog I will discuss what elements make an effective postcard and the power of dental postcards if used correctly.
Tags: dental advertising, dental postcards, dental marketing, dental directmail
When you put together a dental marketing strategy, it is easy to become too complex with your efforts. In this blog I will discuss 3 strategic dental marketing concepts to make putting together your dental marketing strategies easier.
Tags: dental marketing, dental marketing strategy, dental marketing strategies, strategic dental marketing
Nothing can better help your dental advertising than knowing what your patients think about you and your services. But what I find is that most dental practices never ask. They might send a small form after an appointment or occasionally ask patients, but never really find out what their patients like, dislike or what keeps them coming back.
Tags: dental advertising, dental marketing, patient survey, dental patient survey
Below, you will find 5 dental marketing tools that will make your job as practice marketer easier. Once proven effective, I have added these tools to my arsenal over the past 10 years. I hope you find them as useful as I have and are able to employ them with as much success.
Blogging is tough. It takes time and time is money. It is hard to be consistently creative and come up with topics that engage your audience. Most dentists rather extract four impacted wisdom teeth then write a 600 word dental blog.
Tags: dental seo, dental marketing, dental blog
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