Our blog is a great source of dental marketing ideas

Our dental marketing blog is a great source of dental marketing ideas for your practice. You will find topics ranging from visions, goals and objectices to ad design to online marketing...

Please feel free to leave a comment and you are welcome to share them with anyone who you think they can help.

How to design a dental direct mail piece

Posted by Shawn Russell on May 29, 2013 12:56:00 PM

When you decide to send out a direct mail piece for your practice you will want to keep a few things in mind when designing a mailer. But before I go over the elements of a successful dental direct mail piece we need to cover a few things about basic strategy beforehand.

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Tags: dental marketing, Dental direct mail, dental mailer

How to spot a rotten dental marketing consultant

Posted by Shawn Russell on May 22, 2013 9:04:00 AM

Selecting a dental marketing consultant is a challenging task. You want someone who can come in and make effective change without making a costly mistake. In this blog, I will outline five personalities to look for and avoid when selecting a dental marketing consultant. I have included a red flag indicator to better spot the perpetrator.

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Tags: dental marketing, dental marketing consultant, dental practice marketing, dentist marketing

5 elements of quality dental logo design

Posted by Shawn Russell on May 15, 2013 3:48:00 PM

When looking for dental logos you need to consider the following elements. If done correctly, your dental logo can set you apart from other practices and attract ideal patients. Whether you are creating your first logo or upgrading the logo of your existing practice these suggestions will work for you.

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Tags: dental advertising, dental marketing, dental logos, dental logo

Dental Marketing - 7 steps to success

Posted by Shawn Russell on May 7, 2013 11:03:00 AM

Practiced effectively, marketing is simply a system.

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Tags: dental marketing, dental practice marketing

Why dental advertising bombs

Posted by Shawn Russell on Apr 30, 2013 11:12:00 AM

If you are like most practices, you have tried different types of dental advertising and it has failed. You shrug it off as a lesson learned, until the next great sounding advertising idea comes along. Once again, you are disappointed with the results.

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Tags: dental advertising, dental marketing

7 steps to online dental marketing

Posted by Shawn Russell on Apr 23, 2013 12:08:00 PM

As with most forms of marketing, online dental marketing is becoming more prevalent. As more and more patients have access to the internet more are going to go there to research your dental office. So you need to be positioned to attract them and give them a good reason to open up your website and investigate you further.

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Tags: dental advertising, dental marketing, online dental marketing

How to select a dental marketing company

Posted by Shawn Russell on Apr 16, 2013 11:33:00 AM

Whether searching for dental marketing company or dental marketing companies, you are most likely looking for help with your marketing and are investigating companies that can be of assistance.

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Tags: dental marketing, dental marketing strategies, dental marketing company, dental marketing companies

The best dental marketing is inbound

Posted by Shawn Russell on Apr 9, 2013 11:46:00 AM

As a dentist, you should be thrilled about the inbound marketing revolution and the impact it is having on the dental industry. The marketing revolution is a dynamic brought on by the popularity of the internet. It really plays to the strength of dental education over promotion. There are three main reasons why the marketing revolution is happening:

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Tags: dental marketing, Best dental marketing

Anatomy of a Google search, take the term dental office marketing…

Posted by Shawn Russell on Mar 19, 2013 12:18:00 PM

As you enter in the search term dental office marketing, what are you expecting to find? Are you looking for ideas to help you market better? Perhaps, you’re trying to find a program, a company or a consultant to help you with your marketing. Or maybe, you are investigating to see what other practices are finding, when looking for help with their marketing.

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Tags: dental marketing, dentist seo, Dental office marketing, dental marketing ideas

20 dental marketing services you should consider

Posted by Shawn Russell on Mar 7, 2013 9:00:00 AM

For the sake of time I am going to group dental marketing services, dental advertising services and online dental marketing services together. But please note there is a difference between them.

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Tags: dental advertising services, dental marketing, online dental marketing, Dental marketing services